TCAM

A logo is a essential step to building a business. It is the face of your business. And like your face conveys the tone of your business, gestures the service and reveals the professionalism or lack there of.

People spend a lot of money on the formation of their logo and walk away with no artwork files. Then a couple months down the track when they need to put signage on their new building they cannot track the design studio down that formulated the original logo for them and so incur costs to have it redone. This is needless and may cause complications when trying to recreate the logo exactly as done originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future difficulties.

Tip 1
First things first - you need to decide if you would like your logo to have an accompanying icon. It is hinted that if your service or product name is not in your business name then perhaps an icon will help in getting a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are sighting for a more illustrative finish without losing recognition.

A good example of this is the well-known and executed Nike logo.

Tip 2
Colour can be an crucial decision as it not only could alter the output costs but can also hinder your output use. Consider the end result and what you will be assigning your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Assure you get a back up disk of your logo as a master file and assure that it includes all the files required for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Confirm you have a copy of your logo as a PDF - with the text converted to curves.

Tip 4
Using images in your logo is not very easy to arrange. For example it is hard to to reverse into black and white. Images also have limitations when it comes to size - they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Confirm sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is
legible.

Tip 7
Make certain that you collect a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you receive a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

To be paid, just like you would imagine is fundamentally fundamental at your business because if you do not get paid, what’s the point in business?

You might be astounded at the heaps of business people who have their customers to pay them when and if they feel like it. I know of one businessman who persistently holds bad debts like trophies. Why? Most likely because he doesn’t bring himself to request the money and allows people to intimidate him.

If you let somebody credit, do it only if they have cleared consistency to you by paying cash on delivery (COD) for some period of time. Also, you need to check whether they have the means to pay you - if not then don’t do business with them. Don’t fool yourself into thinking “I need the work” or “I need the sales”. It’s ultimately to do the work or providing the goods for nothing if you are not paid.

If you are the sort of person who can’t demand the payment after the work has been done, try these ideas:
Tell your client that when the service is done, you will need cash or cheque. They should probably have it there at completion and you don’t need to ask for your fee.

When giving out your quote, be sure your payment terms are evident.

Form an invoice with your terms of payment clearly printed and hand the client the invoice when the task is finished. They will review the invoice and generally know they have to pay the fee now without you having to say anything. Invent a “nasty boss” who may flay you alive if you can not bring back the payment for the work.

Set up your banking to hook you up with Merchant facilities so you can take credit cards such as Mastercard and Visa. The large majority of people utilize credit cards and it would prevent the dilemma of the customer not owning a cheque book or not having the right amount of cash in their pocket.

Likewise, don’t be afraid to keep your goods till after payment is paid. Understand, until the goods have been paid for, they remain to be yours.

If you plan to let a customer credit, make sure you have taken the following details from them at a time PREVIOUSLY you permit them credit.

• Name
• Address
• Phone number
• Bank name and address
• Account no.
• 3 trade references with their names, addresses and phone numbers

When you record all this information, call the bank and make sure that they do have an account at there. Then, phone each of the trade reference and inquire if they pay their fees on time or if they have had any issues with them.

Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.

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