Movies, Books, Politicians the Water Bottle is Under Siege
Monday, April 26th, 2010Carry a plastic water bottle at your own risk; the tide of widespread belief is turning away from you. From popular rating documentaries, to articles and political campaigns, the biggest news in town is the problem around bottled water and the waste its industry creates.
The producing, transportation and disposal of water in petrochemical plastic bottles requires tremendous use of water and energy, and pumps out tremendous measures of greenhouse gases and waste.
Director of the hot new documentary ‘Tapped: get off the bottle’ Stephanie Soechtig sums it up “1500 water bottles end up in landfill every second – that’s 30 million water bottles a day! We wanted to show people just how much waste is generated by bottled water.” The people behind Tapped are promoting the film with an across-America roadshow, collecting sponsorships from donors to reduce their water bottle use and exchanging their used plastic water bottle in exchange for a reusable stainless steel bottle. Download Tapped from Amazon or iTunes.
Another such film ‘The Story of Bottled Water’ was released on World Water Day in March. By Annie Leonard of the well-received ‘The Story of Stuff’, this short film explores the methodology that goes into swaying Americans into wasting over five hundred million bottles of water each and every week, as opposed to a few cents cost for water from the tap. Check out this short film on You Tube.
In her book ‘Bottlemania’, investigator Elizabeth Royte demonstrates one of the greatest marketing takeovers of the twentieth century and gives a powerful environmental wakeup call. She asks the problems we must eventually answer to. Who owns the drinking water? What will happen when a bottled-water company holds your town’s water source? Is the water coming from a tap absolutely safe? What really is the environmental footprint of producing, transporting and disposing of every plastic water bottle?
Politicians from all around the nation are acknowledging that they must take responsibility – markedly when the meetings in which they debate are high consumers of bottled water. How often do we view a politician at a conference drinking from a water bottle. They might drink from a water glass in Parliament House.
Leslie Samuelrich of Corporate Accountability International, said “Cities and states are spending hundreds of millions of taxpayer dollars on bottled water, and that’s not to mention what’s spent to deal with all the plastic bottles that are thrown out.”
In July 2009, the NSW rural town of Bundanoon became the first group in Australia to ban the retailing of bottled water. About 60 places in the American states and a handful of towns in Canada and the United Kingdom have banned the spending of taxpayer funds on bottled water.
Surely these problems will be discussed in World Water Week 2010 from September 5 to 11 in Stockholm, Sweden, the annual meeting for the planet’s most urgent water-related events.
Article written by Tracey Bailey, founder of Biome Eco Stores.
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