Rule One of Business: Get Paid

To get paid, just like you would understand is vitally fundamental to your business because if you aren’t being paid, what are you doing in business?
You may be shocked at the number of business people who permit their clients to simply pay when and if they feel like it. I know such a tradesman who [...]

Relationship Marketing Fundamentals

As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]