Researching Your Company’s Brand Positioning
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds believable and appealing.
For example, one of our clients sells a wide range of doors and home hardware to the public through retail outlets. We wanted to find out what [...]
January 3, 2009
• Tags: branding, marketing, positioning, product, sales • Posted in: News • No Comments